I'm an Art Director in the Philadelphia area. What I love most about this work is watching a brand go from a blank page to something people actually show up for.
That's been the throughline of my career at NAPCO Media: taking brands at their earliest stage and building them into something with real gravity. I designed the identity behind PRINTING United, now one of the most attended print expos in the country, work that contributed directly to SGIA's acquisition of NAPCO Media. I've also led the rebrand of Retail Online Integration into Total Retail, launched FUSE's conference branding past its own projections, and built a live virtual event platform mid-pandemic.
I care about the strategy as much as the surface. The logo only works if the thinking behind it holds up.
Off the clock, I'm spending time with my family, discovering new music, reading graphic novels, drawing on my iPad, or out for a run.