BRAND United

I spearheaded the development of the logo and visual branding for BRAND United, a media outlet dedicated to highlighting the advantages of omnichannel marketing, particularly when integrated with print. The brand encompassed a website focused on case studies, an event designed to explore these topics in depth, and ultimately, the creation of an industry-specific expo, PRINTING United, which focused exclusively on the printing sector.

In collaboration with the Director of Digital Strategy, I led the team in crafting the site architecture, visual design, and overall user experience for the BRAND United website. Additionally, I oversaw the creation of a dedicated website for the associated event, ensuring a cohesive and impactful online presence.