BRAND United

I spearheaded the development of the logo and visual branding for BRAND United, a media outlet dedicated to highlighting the advantages of omnichannel marketing, particularly when integrated with print. The brand encompassed a website focused on case studies, an event designed to explore these topics in depth, and ultimately contributed to the launch of PRINTING United, a major industry-specific expo focused on the printing sector.

In collaboration with the Director of Digital Strategy, I led the team in crafting the site architecture, visual design, and overall user experience for the BRAND United website. I also oversaw the creation of a dedicated website for the associated event, ensuring a cohesive and impactful online presence. The success and attention the BRAND United platform received helped demonstrate the value of this content approach, paving the way for the expanded vision and launch of PRINTING United.