Printing and Packaging Group

During the development of the visual branding for PRINTING United, I spearheaded the initiative to rename and visually align our four media brands that cover the print industry and their one-to-one meeting events. I led this comprehensive project, which involved redesigning logos, websites, event signage, and magazines to ensure a cohesive and unified brand identity across all platforms.

The successful relaunch of these brands, timed with the PRINTING United event, established a visually cohesive look that clarified the connection between the brands and enhanced their overall recognition.