Printing and Packaging Group

During the development of the visual branding for PRINTING United, I led the initiative to rename and visually align four of our media brands focused on the print industry, along with their corresponding one-to-one meeting events. This comprehensive project included redesigning logos, websites, event signage, and magazines to establish a consistent and unified brand identity across all platforms.

The successful relaunch of these brands, strategically timed with the PRINTING United event, created a cohesive visual system that clarified their connection and significantly strengthened brand recognition. As a result, both subscription rates and event attendance saw measurable increases.