Total Retail

When NAPCO Media's brand, Retail Online Integration, rebranded as Total Retail, I created the visual identity and logo for Total Retail the source for executives looking for the latest news and analysis on the retail industry. In this process I adjusted the brand's family of logos to work with the Total Retail, made sure Total Retail looked good sitting next to NAPCO Media, created the design templates for its publication, visually modified the template for its websites, and developed a logo and website for its brand extension Total Retail Tech.

Total Retails rebrand was a success and well received by the audience and management at NAPCO Media. The comprehensive approach I took with looking at the brand as a whole and how it sat with NAPCO Media led to me taking lead on many rebranding projects.