Total Retail

When NAPCO Media’s brand, Retail Online Integration, transitioned to Total Retail, I was tasked with creating the new visual identity and logo for Total Retail, which serves as a key resource for executives seeking the latest news and analysis in the retail industry. This involved updating the existing family of logos to integrate seamlessly with Total Retail’s new identity, ensuring its alignment with NAPCO Media’s overarching brand, and designing templates for its publications. Additionally, I visually adapted the website templates and developed a new logo and website for the brand extension, Total Retail Tech.

The rebranding of Total Retail was met with considerable success and received positive feedback from both the audience and NAPCO Media’s management. My comprehensive approach to the brand’s overall cohesion and its relationship with NAPCO Media’s portfolio led to my involvement in leading numerous subsequent rebranding projects.