Total Retail

When NAPCO Media transitioned its brand Retail Online Integration to Total Retail, I was tasked with creating the new visual identity and logo for Total Retail, a key resource for executives seeking the latest news and analysis in the retail industry. This included updating the existing family of logos to align with the new identity, ensuring consistency with NAPCO Media’s overarching brand, and designing publication templates. I also adapted website templates to reflect the updated branding and developed a logo and website for the new brand extension Total Retail Tech.

The rebranding of Total Retail was well received by both the audience and NAPCO Media’s leadership and contributed to an increase in audience engagement. The launch of Total Retail Tech supported a successful event that met its performance goals. My comprehensive approach to brand cohesion and alignment within NAPCO Media’s portfolio led to my continued involvement in several additional rebranding initiatives.