PRINTING United

The successful launch of BRAND United positioned NAPCO Media to partner with SGIA in creating PRINTING United, an expo designed to unify the entire printing industry under one roof. I was entrusted with developing a brand identity that not only complemented BRAND United but distinctly communicated the essence of "printing." In collaboration with the Director of Digital Strategy, I led the team in designing the site architecture, visual identity, and overall user experience for the PRINTING United website. Additionally, I managed the design and production of all visual elements, including marketing materials, event signage, and structural designs, ensuring a cohesive and impactful brand presentation.

The PRINTING United Expo emerged as one of the largest expos in the United States. The success of the event and our collaborative efforts culminated in SGIA acquiring NAPCO Media and rebranding as PRINTING United Alliance, adopting the visual identity established for PRINTING United.