PRINTING United

The successful launch of BRAND United positioned NAPCO Media to partner with SGIA in creating PRINTING United, an industry-wide expo designed to bring the entire printing sector together under one roof. I was entrusted with developing a brand identity that not only complemented BRAND United but also clearly communicated the core essence of "printing." In collaboration with the Director of Digital Strategy, I led the team in designing the site architecture, visual identity, and overall user experience for the PRINTING United website. I also managed the design and production of all supporting visual elements, including marketing collateral, event signage, and structural graphics, ensuring a cohesive and impactful brand presence.

PRINTING United quickly became one of the most highly attended expos in the United States. The success of the event—and the strength of the brand and digital experience—contributed directly to SGIA’s acquisition of NAPCO Media and its subsequent rebrand as PRINTING United Alliance, adopting the visual identity established for the expo.